Welcome to Chico Volkswagen

Chico Volkswagen has a rich history rooted in passion, hard work, and community. As a proud family-owned and locally-owned dealership, our story is one of perseverance and dedication. Founded by Mark Abouzeid, a former mechanic who transitioned from fixing cars to selling them, the dealership was built on determination and commitment. Mark's journey began when he moved from Millbrae, California, to Chico in the early 1980s, starting as a mechanic at a local dealership. After being offered a mere 50-cent raise, he boldly rolled his toolbox home and became his own boss just five days later, opening Automotive Elite behind Madam Ruby's on Mangrove Avenue.

In 1985, Mark established Automotive Elite, specializing in European auto repair. By 1991, his business made history as the first factory-authorized, non-dealer Volkswagen Audi Service Point in the United States. In 2002, it evolved into the first Service Point to convert into a full Volkswagen dealership in the country. This unique journey from technician to dealer laid the foundation for what Chico Volkswagen is today: a dealership with family-owned roots and a strong commitment to the community.

As we turn the page to a new chapter, Chico Volkswagen is proud to be under new ownership and poised for growth and revitalization. My name is Mark Meyer, and I am honored to serve as the new Dealer Principal. Like Mark Abouzeid, my path in the automotive world has been fueled by hard work and a deep respect for the people who make this industry exceptional. I began my career as a salesperson at 19, worked my way up to General Manager, and now I am honored to lead the family-owned, locally-owned Chico Volkswagen.

We appreciate the history and efforts of Mark and Amy Abouzeid in establishing Chico Volkswagen. Now, with a fresh vision and new ownership, we are focused on ushering in a new era of growth and excellence. Our goal is to reinvigorate our team, enhance the customer experience, and strengthen our ties within the community. As a locally-owned dealership, we are committed to fostering an environment where both employees and customers feel genuinely valued and excited to be part of our journey. Change is here, and we can't wait to show you the vibrant future ahead for Chico Volkswagen.

Thank you for being part of our story. We look forward to serving you and building on the foundation of excellence while embracing new opportunities for growth and innovation.